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Did Kid Rock's Politics Stunt Hurt Sales of His New Album?

by VVN Music

Kid Rock implied he was running for congress and the far right cheered.  A few months later, he said it was all a joke and that same group moaned while other American citizens breathed a sign of relief.

That lengthy publicity stunt may have taken a toll on the sales of Kid Rock's new album, Sweet Southern Sugar.  Sales have been a bit lackluster at around 40,000 according to Hits Daily Double and that's only enough to give him around number 5 on the pure sales chart.  Add in streaming and he only moves up to 41,700, putting him at number 8 on their chart and an almost guaranteed lower top ten debut when the final charts come out on Tuesday.

If number 8 becomes the final resting place for the album in its first week out, it will be the singers lowest charting since 2003's Kid Rock, which peaked at the same spot in a tie for his lowest charting album since the 1998 breakthrough, Devil Without a Cause. 

Looking back, his last album, First Kiss, went to number 2, the two previous sets, Born Free and Rebel Soul peaked at 5, and 2007's Rock n Roll Jesus remains his biggest ever, topping the Billboard 200.

Kid Rock won't even have the highest charting album of the week by a veteran artist with the spotlight continuing to shine on Kenny Chesney's Live in a No Shoes Nation which both outsold him and did better with sales and streams together. Chesney sold 50,700 in his second week for number 4 while, with streaming, he totaled 51,500 for number 6.

Bob Dylan's thirteenth volume in his Bootleg Series, concentrating on his religious-based music years, sold around 8,200 copies for 18 on the pure sales chart but didn't pick up enough in streaming to make the top 50 for the week. It appears it will be the lowest charting of the series.

Other veteran artists (only Petty had enough sales + streams to make the top 50):
  • Greatest Hits - Tom Petty & the Heartbreakers
    • Sales - 10,000 (#14)
    • Sales + Streaming - 13,000 (#42)
  • When Was the Last Time - Darius Rucker
    • Sales - 6,600 (#22)
  • A Love So Beautiful - Roy Orbison
    • Sales - 5,800 (#24)
  • Red Before Black - Cannibal Corpse
    • Sales - 5,750 (#25)
  • Pacific Daydream - Weazer
    • Sales - 5,300 (#27)
  • Colors - Beck
    • Sales - 4,900 (#33)
  • Guardians of the Galaxy: Awesome Mix, Vol. 2 - Various Artists
    • Sales - 4,700 (#34)
  • 4:44 - Jay-Z
    • Sales - 4,500 (#37)
  • Now - Shania Twain
    • Sales - 3,900 (#41)
  • Concrete & Gold - Foo Fighters
    • Sales - 3,700 (#42)
  • Ripcord - Keith Urban
    • Sales - 3,650 (#44)
  • Metallica - Metallica
    • Sales - 3,400 (#47)
Final numbers will be out on Tuesday.