Grateful Dead Sells Out of "Europe '72" 60-Disc Box Set in Four Days

Grateful Dead (Skull & Roses)
The only official release
from the '72 tour.
7,200 sets.  More than 432,000 individual discs.  Over $3 million at retail value.  The Grateful Dead sold (and made) all of that in four days when they sold out of the Europe '72 box set.

The set was only announced last week.  A massive set with over 60 discs and including all 22 shows of the Dead's 1972 European tour.  Every show's 16-track master poured over to give the best sound. Everything put into special packaging with numerous extras.  All for $450 per set (including shipping and handling) with a ship date of September.

It looked amazing but priced steep in these economic times.  The people marketing the set said that they needed to hit 3,000 orders before they could even afford to put it into production.  It looks like they needn't worry and that the economy is no drag to a Deadhead because they're all gone.

This left the Dead with a bit of a quandary.  They had estimated 7,200 would be the sweet spot for such a set and guaranteed that it would be a collector's item by saying they wouldn't go back for a second pressing, yet it was obvious that there is a big demand for the music.  That's why, on Monday, they came out with a special announcement of making just the discs from the set (not the box and extras) available for the same price.
After lengthy discussions, we've decided we don't want to deprive anyone of this music, some of the finest the Grateful Dead ever performed. Of course, we're keeping to our promise that the boxed set and all of its accouterments will not be made available beyond these 7,200 boxed sets (and wait until you see the case in which the music is housed, the hard-bound coffee-table book, plus all of the other cool surprises we've been unearthing!). But, we're going to offer just the music, all 22 shows, more than 60 CDs, more than 70 hours of music, each show housed in its own packaging, for the same price as the boxed set, $450 including domestic shipping. Although perhaps not as cool as the boxed set, the bottom line is that the most important aspect of Europe '72: The Complete Recordings is going to be made available to all, the music.
It's true that any new buyers won't get the book or the box or other unnamed pieces of memorabilia, but they will still be able to get what is important, all of the music from those 22 shows.

For more information on the set and to place an order, go to the Grateful Dead site.

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