Sunday, July 24, 2016

The New Edition of "Motown: The Musical" on Broadway Will Play Drastically Shortened Run

by VVN Music

Motown: The Musical was one of the big hits of the 2013 Broadway season but the return of the show to the Great White Way is not what the producers expected.

The show, which highlights the history of the label including performances of over fifty hits, played for almost two years in its original run, racking up 37 previews and 738 performances. In the world of theater, that number indicates a strong hit.

On January 18, 2015, the show "closed" but the producers implied it was only a hiatus while they put on the national tour along with a London production.

Motown: The Musical returned to Broadway on July 12 with plans to run through November 13; however, ticket sales have been very soft and the show will now close July 31.

The producers, in announcing the closing, also stated that this would be the end of the run for the national tour:

We promised that the hit show would return to New York following the profitable engagement that finished on Broadway in January 2015. Now, after the launch of a record-breaking London company and a hugely successful, sold-out First National Tour, we are delighted that this amazing company of actors and musicians has been able to bring the production full circle back to Broadway where the production began, for the final stop of the tour.