by VVN Music
Many artists complain about the income from streaming, but it might be time to do some new business budgeting because, whether they like it or not, it is the way consumers are going to listen to music in the very near future.
New upstart organization BuzzAngle Music, who publishes daily sales and streaming charts, has put out a report on the music industry in the first half of the year and the results are quite eyeopening.
The industry, based on album sales plus song sales (10 downloads = 1 album unit) plus streams (1,500 streams = 1 album unit) is up by 6.5% for the first half of 2016 compared to the first half of 2015 with 203 million-plus album units "sold" vs. 191 million last year.
It's the way they were consumed that is drastically and quickly changing.
- Individual Album sales, in the form of CDs, Vinyl and full album downloads, are down 14% from 100 million to 86 million.
- Individual Song Sales, mainly through download, are down even more, 24.2% from 541 million to 410 million. This is particularly notable as the trend, for a number of years, was for younger listeners were buying individual songs versus full albums. So where did they go?
- On-Demand audio streams have more than doubled in just one year, up 107.8% from 55 billion (that's billion, not million as in the other categories) streams in the first half of 2015 to 114 billion from January through June this year.