Saturday, January 05, 2013

The State of the Music Industry 2012

The Nielsen Company has issued the yearly report on the state of the music industry.

Information for the report was gathered by SoundScan, which measures retail purchases, and BDS, which measures airplay and streaming, for the period from January 2 through December 30, 2012.

It actually turned out to be a good year for the industry per David Bakula of Nielsen. "Overall music purchases surpassed 1.65 billion units in 2012, up 3.1% vs. the previous record high set in 2011, driven by digital music sales, which continue be a key growth element within the market. Digital Album sales are up 14.1% and Digital Track sales are up 5.1%, but despite being down 12.8%, physical is still the dominant album format.

"The big artist stories of the year are Adele and Taylor Swift. Adele’s album, 21, is the first album ever to be the top seller of the year for two consecutive years, and Taylor Swift’s Red has sold more than 3.1 million copies in only 10 weeks, debuting with the highest weekly sales of any title since 2002."

Here are the highlights of the report:

Overall Sales
  • Overall Music Sales (Albums, singles, music videos, digital) - 1.661 billion units, up 3.1% over 2011.
  • Total Album Sales - 316 million units (down 4.4%), broken down as:
    • Physical - 198 million (down 12.8%)
      • CDs - 193 million (down 13.5%)
      • Vinyl - 4.6 million (up 17.7%)
    • Digital - 118 million (up 14.1%)
  • Digital Tracks (not part of albums) - 1.336 billion (up 5.1%)
Current vs. Catalog
  • Overall Albums
    • Current - 161 million (down 10.2%)
    • Catalog - 155 million (up 2.5%)
Genre Sales
  • Album Sales
    1. Rock - 102.5 million (up 2.0%)
    2. Alternative - 52.2 million (down 4.3%)
    3. R&B - 49.7 million (down 10.2%)
    4. Country - 44.6 million (up 4.2%)
    5. Metal - 31.9 million (down 0.3%)
    6. Rap - 24.2 million (down 11.4%)
    7. Christian/Gospel - 22.9 million (down 3.4%)
    8. Soundtrack - 12.3 million (down 5.2%)
    9. Latin - 9.7 million (down 17.6%)
    10. Dance/Electronic - 8.7 million (down 12.0%)
    11. Jazz - 8.1 million (down 26.2%)
    12. Classical - 7.5 million (down 20.5%)
    13. New Age - 1.7 million (down 12.9%)
  • Digital Tracks
    1. Rock - 323.8 million (up 11.0%)
    2. Pop - 303.8 million (down 0.6%)
    3. R&B/Hip Hop - 249.3 million (down 4.9%)
    4. Country - 162.1 million (down 12.8%)
    5. Dance/Electronic - 53.0 million (up 35.6%)
    6. Christian/Gospel - 34.4 million (up 6.5%)
    7. Latin - 21.1 million (up 2.2%)
    8. Holiday/Seasonal - 12.1 million (down 11.9%)
    9. Jazz - 8.8 million (down 5.0%)
    10. World - 8.7 million (up 110.8%)
    11. Classical - 7 million (up 5.2%)
    12. Comedy - 5.1 million (down 23.4%)
    13. Children - 4.7 million (up 10.3%)
    14. Blues - 3.0 million (up 24.4%)
    15. New Age - 1.5 million (up 10.7%)
Albums and Album Artists
  • Top Selling Albums
    1. 21 - Adele - 4.414 million
    2. Red - Taylor Swift - 3.107 million
    3. Up All Night - One Direction - 1.616 million
    4. Babel - Mumford and Sons - 1.463 million
    5. Take Me Home - One Direction - 1.340 million
    6. Believe - Justin Bieber - 1.324 million
    7. Blown Away - Carrie Underwood - 1.203 million
    8. Tailgates and Tanlines - Luke Bryan - 1.105 million
    9. Tuskegee - Lionel Richie - 1.071 million
    10. Night Train - Jason Aldean - 1.024 million
  • Top Selling Album Artists
    1. Adele - 5.167 million
    2. Taylor Swift - 4.062 million
    3. One Direction - 2.978 million
    4. Mumford and Sons - 2.149 million
    5. Justin Bieber - 1.897 million
    6. Jason Aldean - 1.855 million
    7. Whitney Houston - 1.789 million
    8. Maroon 5 - 1.540 million
    9. Carrie Underwood - 1.497 million
    10. Luke Bryan - 1.432 million
Digital Songs 
  1. Somebody That I Used to Know - Gotye Featuring Kimbra - 6.801 million
  2. Call Me Maybe - Carly Rae Jepsen - 6.472 million
  3. We Are Young - .fun Featuring Janelle Monae - 5.948 million
  4. Payphone - Maroon 5 Featuring Wiz Khalifa - 4.757 million
  5. Starships - Nicki Minaj - 3.979 million
  6. What Makes You Beautiful - One Direction - 3.881 million
  7. Some Nights - .fun - 3.839 million
  8. Stronger - Kelly Clarkson - 3.823 million
  9. Gangnam Style - Psy - 3.592 million
  10. One More Night - Maroon 5 - 3.461 million
Airplay
  • Most Played Songs
    1. Somebody That I Used to Know - Gotye Featuring Kimbra - 652,000 Detections
    2. We Are Young - .fun Featuring Janelle Monae - 527,000
    3. Stronger - Kelly Clarkson - 506,000
    4. Payphone - Maroon 5 Featuring Wiz Khalifa - 480,000
    5. Set Fire to the Rain - Adele - 480,000
    6. Glad You Came - Wanted - 471,000
    7. Call Me Maybe - Carly Rae Jepsen - 459,000
    8. We Found Love - Rihanna Featuring Calvin Harris - 450,000
    9. Lights - Ellie Goulding - 449,000
    10. Wide Awake - Katy Perry - 399,000
  • Most Played Artists
    1. Katy Perry - 1,395,000 Detections
    2. Adele - 1,178,000
    3. Kelly Clarkson - 1,064,000
    4. Taylor Swift - 1,022,000
    5. Rihanna - 912,000
    6. P!nk - 888,000
    7. Bruno Mars - 865,000
    8. Flo Rida - 830,000
    9. Kenny Chesney - 826,000
    10. Nicki Minaj - 741,000
Streaming Audio
  • Most Streamed Songs
    1. Somebody That I Used to Know - Gotye Featuring Kimbra - 45.062 million streams
    2. We Are Young - .fun Featuring Janelle Monae - 43.502 million
    3. Call Me Maybe - Carly Rae Jepsen - 39.830 million
    4. Lights - Ellie Goulding - 34.938 million
    5. Some Nights - .fun - 30.666 million
    6. Payphone - Maroon 5 Featuring Wiz Khalifa - 28.343 million
    7. Glad You Came - Wanted - 27.982 million
    8. We Found Love - Rihanna Featuring Calvin Harris - 27.566 million
    9. Starships - Nicki Minaj - 25.463 million
    10. Wild Ones - Flo Rida Featuring Sia - 25.400 million
  • Most Streamed Artists includes audio and video streams)
    1. Taylor Swift - 216 million streams
    2. Nicki Minaj - 210 million
    3. Rihanna - 204 million
    4. Katy Perry - 177 million
    5. Eminem - 174 million
    6. One Direction - 168 million
    7. Adele - 163 million
    8. Beyonce - 141 million
    9. Chris Brown - 139 million
    10. Carly Rae Jepsen - 135 million


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