Monday, January 21, 2013

Billboard Magazine Losing Its Capital

Billboard magazine announced a major revamping of its print and on-line presence on Monday, including a brand new logo.

The familiar colors stay the same in their logo but the capital B is gone and the lettering has gone to a much thicker line.



That's just the start of the changes coming for the long-time bible of the music industry. The January 26 edition of the print magazine will have an entirely new look, too, with new graphics and sections. Editorial director Bill Werde said "The music industry is a dynamic place, and this book will serve your information needs more than ever, going deeper into the trends, technologies and ideas shaping your decisions. If you don't learn something that will help your business in every issue, we aren't doing our jobs."

Also on January 26, Billboard.com will change its look, adding the ability to play songs or entire charts through Spotify, Rdio and MySpace, a new ability to search over 180,000 archival charts, new artists pages and photo and video galleries.

Billboard started publication in 1894 as a source of information for the bill posting industry. It later added coverage of circuses, amusement parks, fairs, vaudeville, motion pictures (1909) and radio (1920).  Music charts were added on January 4, 1936 as the jukebox industry started growing, later adding genre specific charts for pop, R&B and country. On August 4, 1958, they added their now legendary Hot 100 singles.

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