Willie Nile Turns the Charity Single Concept Upside Down

Singer/songwriter Willie Nile is putting together a new campaign that is twisting the concept of the charity single into many different pieces.

Unlike your standard charity song that is recorded by a large group of musicians in one room, Nile has, instead, contributed his song One Guitar to the One Guitar campaign and is asking as many musicians as possible to record the song. The proceeds from each of the recordings will be split 50/50 between the T.J. Martell Foundation and a charity of each performer's choice.

The goal of the campaign, outside of the charity contributions, is to have hundreds of versions of the song be recorded in a wide variety of genres from rock to country to rap and to sell them as widely as possible through social networking, digital download sites and artists homepages. According to the organization, Nile will donate all of his publishing royalties from the song, so it is possible that each sale could raise from 70 to 99 cents.

Bob Chiappardi of Concrete Marketing, who is running the campaign, said "With the One Guitar initiative we are looking to support a number of worthwhile charities and are doing so through several promotions organized by our different supporters. Kevin Lyman has graciously offered participating artists the chance to win a coveted spot on one of each of his tours next year [Van's Warped Tour, Country Throwdown Tour, Rockstar Mayhem Festival]; ReverbNation will be championing the cause by reaching out to its 2.25 million members inviting them to take part; and we are receiving invaluable support from companies like Indaba Music, who will help participating artists create their own version of the song."

The participants are also hoping to break a Guinness World Record for the most recordings of a song, a record which now stands at 3,049.

To participate or get more information, go to www.oneguitar.org.

Here, Nile talks about the campaign:

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